Which one of the following qualities is most important to you in deciding who to support for the Republican presidential nomination? A candidate who:
Shares your values Is closest to you on the issues Can beat President Obama in 2012 Has the experience to govern Unsure
Row % Row % Row % Row % Row %
South Carolina Likely Voters 31% 27% 19% 20% 3%
Party Identification Republican 32% 24% 21% 20% 3%
Independent 29% 31% 16% 22% 3%
Tea Party Supporters 31% 27% 24% 16% 2%
Intensity of Tea Party Support Strongly support Tea Party 26% 27% 32% 13% 2%
Support Tea Party 33% 27% 19% 18% 2%
Does not support Tea Party 30% 27% 14% 25% 3%
Political Ideology Liberal-Moderate 25% 31% 15% 26% 2%
Conservative 33% 26% 17% 20% 3%
Very conservative 33% 22% 31% 12% 2%
Past Participation** Yes 30% 26% 20% 21% 3%
Top Tier Republican Candidates Mitt Romney 22% 29% 19% 26% 4%
Herman Cain 33% 31% 21% 14% 1%
Candidate Support Strongly support 29% 30% 19% 21% 1%
Somewhat support 32% 28% 17% 19% 3%
Might vote differently 29% 26% 23% 19% 2%
Republican Candidate Field Satisfied 28% 27% 21% 22% 2%
Not satisfied 36% 27% 17% 17% 4%
Republican Debates Viewers 24% 31% 26% 18% 2%
Non-Viewers 35% 24% 15% 22% 4%
Uses Social Media for Campaign Information 25% 32% 21% 22% 0%
Gender Men 30% 31% 21% 16% 2%
Women 31% 22% 17% 25% 4%
Age Under 45 34% 34% 13% 16% 2%
45 or older 29% 23% 22% 22% 3%
Region Piedmont 32% 25% 21% 19% 3%
Midlands 27% 27% 21% 20% 5%
The Pee Dee 29% 31% 16% 22% 2%
Low Country 33% 26% 17% 21% 2%
Household Income Less than $75,000 32% 26% 17% 22% 3%
$75,000 or more 31% 29% 20% 18% 2%
Evangelical Christians 34% 26% 20% 18% 2%
Mormons are Christians Yes 27% 29% 19% 23% 2%
No 33% 26% 19% 18% 4%
Tea Party-Conservative-Evangelical 35% 26% 24% 13% 2%
Education Not college graduate 31% 26% 18% 21% 4%
College graduate 31% 28% 21% 19% 2%
Interview Type Landline 30% 26% 21% 20% 3%
Cell Phone 34% 30% 12% 22% 2%
NBC News/Marist Poll South Carolina Likely Republican Primary Voters. Interviews conducted October 11th through 13th, 2011, N=639 MOE +/- 3.9%. Totals may not add to 100% due to rounding.
**Past participation refers to previous participation in a South Carolina Republican Presidential Primary.